Huffy Bicycles relies on predictive demand planning to increase forecast accuracy

Huffy Corporation designs and markets one of the top-selling bicycle brands in the U.S. and internationally. Huffy not only distributes Huffy brand bicycles, but is also a key partner with Disney, Marvel, Panama Jack, and others in marketing co-branded bicycles. From its headquarters in Dayton, Ohio Huffy sources from manufacturers in Asia and imports products to its own U.S.-based distribution centers to supply both online and traditional brick and mortar retailers.