A Modern Planning Foundation Built for Speed, Scale, and Trust
The Challenge
VDX.tv was constrained by a legacy EPM system that required heavy IT support, manual workarounds, and constant maintenance just to keep forecasting running. Disconnected data sources and slow planning cycles made it difficult to trust the numbers or operate at the speed required in a fast-changing ad tech market.
The Solution
VDX.tv partnered with QueBIT to implement the Pigment planning platform, replacing a high-maintenance legacy EPM with a modern, scalable solution built for speed and alignment. By centralizing financial and operational data into a single real-time model, the team eliminated manual processes, improved collaboration, and enabled faster, more confident decision-making across the business.
The Benefit
VDX.tv reduced forecasting from a full day of manual effort to real-time updates while achieving 98% forecasting accuracy. Budgeting cycles were cut nearly in half, giving teams faster access to trusted numbers and more time to focus on strategic analysis.
About VDX.tv
VDX.tv is a global video advertising technology company. We help brands magnify the magic of their TV ads by connecting the TV with household members' personal devices and allowing consumers to interact with their TV ads on those devices.
Our solutions are specifically designed to address each industry vertical's unique challenges. Our mid-funnel video solution helps magnify a brand in the minds of their most valuable prospects, deepening the connection through attention, relevancy, interactivity and frequency. Thus, we move them from awareness to consideration and tip outcomes in your favor.
"Do you recall a time when we went from printed MapQuest directions to real-time GPS? And that's Pigment for me. It's not just a nicer version of what we had. It's a completely different way of planning, and it's in real time."
-Olga Netwal, Head of FP&A and Sales Ops
The Challenge
Operating in the fast-moving ad tech industry, VDX.tv needed a financial planning environment that could keep pace with constant market shifts and business complexity. Instead, the team was constrained by an inflexible, high-maintenance legacy EPM system that required heavy IT involvement, outside consultants, and ongoing manual effort just to stay operational. Forecasting was especially painful, with data pulled from multiple disconnected sources and stitched together offline, often taking a full day each week before any real analysis could even begin. This fragmented approach led to version control issues, eroded trust in the numbers, and made it difficult for FP&A and sales operations to stay aligned across a global organization. Planning simply was not scalable at the speed the business needed to operate
Delivering the Solution
VDX.tv partnered with QueBIT to implement the Pigment planning platform as a unified, scalable foundation for financial and operational planning. The solution centralized data from core systems including Salesforce, Workday, Sage Intacct, and other operational sources, creating a single, connected model that aligned financial results with the business drivers behind them. While the implementation involved significant change, including ERP transitions and updates to the chart of accounts, the project was approached as a true transformation rather than a like-for-like replacement. The result was a modern planning environment that enabled real-time forecasting, improved collaboration across teams, and eliminated the manual effort and system fragility that previously slowed the business down.
Benefits/Results
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